How can artists use Instagram to share their work, connect with audiences, and create new opportunities?
In this interactive, two-hour workshop, photographer, curator, and community-based artist Arianna will explore how artists across disciplines can use social media to tell their stories, expand their reach, and make their work more discoverable. Drawing from her own creative practice, she'll share how personal storytelling and vulnerability can help audiences connect more deeply with both the artist and the work.
Together, we'll explore practical strategies for creating engaging content, including
content pillars
effective hooks
storytelling
search engine optimization (SEO)
posting strategies
repurposing content across platforms.
Participants will learn how to transform a single artwork, project, idea, or experience into multiple pieces of content, and develop a sustainable approach to social media that supports their artistic goals without demanding a constant online presence.
The aim isn't to become an influencer. It's to help people discover your work, understand the story behind it, and build meaningful connections with your audience.
Arianna Ytselle is a First Generation Chicana photographer based in San Diego, CA. Born and raised in Stockton, CA to Mexican immigrant parents, she began photographing at age 12 and has been working professionally since 2020. After starting in digital photography, she now primarily shoots 35mm and 120 film. Her work focuses on cultural preservation, visual storytelling, and challenging stereotypes. In addition to her photography practice, Arianna curates exhibitions and organizes art events that create space for artists across mediums, fostering connection, visibility, and a supportive creative community.
This free workshop is provided by Space 4 Art and sponsored by The Prebys Foundation. The Arts Ecosystem grant aims to bring more arts funding to the San Diego Arts Economy. The grant is part of the Prebys Foundation’s 2025 Emergency Arts Investment, which responds to significant challenges facing the region’s arts sector, including federal and state funding cuts, rising operational costs, and the need to preserve vital community spaces for creativity.
By enrolling in this class, you acknowledge and agree that photos and video may be taken during the event. These materials may be used by the organizers for marketing, promotional, and educational purposes.